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Matty Simmons

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Matty Simmons
Born
Martin Gerald Simmons

(1926-10-03)October 3, 1926
Brooklyn, New York City, U.S.
Died (aged 93)
Los Angeles, California, U.S.
Occupation(s)Publisher, producer, writer
Employer(s)New York World-Telegram and Sun
Diners Club International
Organization(s)Twenty First Century Communications, Inc./National Lampoon, Inc.
Known forPublisher of National Lampoon
Author of If You Don't Buy This Book, We'll Kill This Dog!
Spouses
Korky Kelley
​
​
(m. 1945, divorced)​
Lee Easton
​
​
(m. 1952, divorced)​
Patti Browne
​
(died 2017)​
[1]
Children4 (Michael Simmons, Andrew Simmons, Julie Simmons-Lynch, Kate Simmons)[1]

Martin Gerald "Matty" Simmons[1] (October 3, 1926 – April 29, 2020) was an American film and television producer, newspaper reporter for the New York World-Telegram and Sun, and Executive Vice President of Diners Club, the first credit card company.[2] Simmons gained his greatest fame while serving as the chief executive officer of Twenty First Century Communications (renamed National Lampoon Inc., after its best-known product).

Life and career

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Simmons was born in Brooklyn, New York in 1926, the son of Kate (Shapiro), a homemaker, and Irving Simmons, a sign painter.[1] He served in the U.S. Army during World War II.[3]

In 1950, Frank X. McNamara, Ralph Schneider, Alfred S. Bloomingdale, and Simmons formed Diners Club, the first independent payment card company in the world, successfully establishing the financial service of issuing travel and entertainment (T&E) credit cards as a viable business.[4][5] In 1952, Simmons and fellow Diners Club employee Leonard A. Mogel created Diners Club News (later known as Signature Magazine).[6]

Simmons and his brother Don formed Simmons Associates in the 1950s, publishing a book called On the House: History and Guide to Dining and Night Life, "a history of and guide to four hundred outstanding restaurants and nightclubs." The book featured "decorations" by Antonio Fabrés.[7]

In 1967, Simmons and Mogel left Diners Club and formed Twenty First Century Communications, Inc.. The company's first publication was Cheetah, a counterculture magazine connected with the popular Cheetah nightclub chain.[6] While Cheetah failed, the partners had more success with Weight Watchers magazine (which launched in January 1968)[6] and National Lampoon magazine (launched in 1970). From 1971 to 1973, Twenty First Century Communications published a revived Liberty magazine.[8]

In the mid-1970s, National Lampoon expanded into radio, theater, records, and film.[9] Simmons is given credit for raiding "Chicago’s satirical Second City troupe to bring Belushi to New York for the 1973 revue National Lampoon's Lemmings."[10]

In 1977, Simmons and Mogel added Heavy Metal magazine to the roster, publishing the graphic fantasy magazine under the subsidiary HM Communications, Inc.[11] In 1981, Simmons installed his daughter, Julie Simmons-Lynch, as editor of Heavy Metal,[12] a position she held for more than eleven years. In 1985, National Lampoon's entire editorial staff was fired, with the top positions replaced by Simmons' sons Michael Simmons and Andy Simmons.[13] (Michael Simmons had served in various prior positions at the company, including being the first compiler of the "True Facts" section of the magazine; working as "the doorman at the Village Gate where National Lampoon's Lemmings played and for which he handled underground/rock press and radio PR"; acting as "company manager for their second stage show, The National Lampoon Show"; and heading a rockabilly band that backed a 1977 stage iteration of the show.)[14]

In March 1989, Simmons sold his ten-percent share in National Lampoon, Inc. to film producers Daniel Grodnik and Tim Matheson for six dollars a share (more than $761,400), resigned as chairman of the board, and departed the company along with his son Michael Simmons.[15][16]

Simmons's film credits included being the producer of National Lampoon's Animal House and the National Lampoon's Vacation film series.[1]

He wrote seven books, including If You Don't Buy This Book, We'll Kill This Dog!, published in 1994. His last one, Fat, Drunk, and Stupid: The Making of Animal House, was published by St. Martin's Press in 2012.[17]

In the 2018 film, A Futile and Stupid Gesture, about the rise and fall of National Lampoon, Simmons was played by comedian Matt Walsh.[18]

On April 29, 2020, Simmons died at the age of 93 in Los Angeles from a brief illness.[1][19]

Publications

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Simmons' and Leonard Mogel's publishing venture, Twenty First Century Communications, Inc. (renamed National Lampoon, Inc. in 1979)[20] operated from 1967 to 1990 (although Simmons and Mogel[citation needed] sold their shares and left National Lampoon, Inc. c. March 1989).[15] The company was responsible for publishing a number of magazines — and supplementary material — from the late 1960s through the 1980s. Besides Simmons and Mogel, other employees of the company included William T. Lippe, who went from associate publisher of National Lampoon to vice president, advertising sales.[21] Gerald L. "Jerry" Taylor was National Lampoon's publisher from October 1971 to at least the end of 1974;[22] he later became publisher of Harper's Bazaar.[23]

  • Cheetah (Oct 1967–May 1968)
  • Weight Watchers magazine (Jan 1968–1975; publication taken over by Family Media)[24]
  • National Lampoon magazine (Apr 1970–Oct 1990; publication taken over by J2 Communications) — also regularly published National Lampoon "special editions" which were sold simultaneously on newsstands. Some of the special editions were "best-of" omnibus collections; others were entirely original. Additional projects included a calendar, a songbook, a collection of transfer designs for T-shirts, and a number of books.
  • Liberty (Summer 1971–Summer 1973; publication taken over by Liberty Library Corporation)[25]
  • Heavy Metal magazine (under the imprint HM Communications, Inc.) (Apr 1977–Oct 1990; publication taken over by J2 Communications)

Books

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  • —; Simmons, Don (1955). On the House. New York: Coward-McCann. OCLC 1079764000.
  • —; Boal, Sam; Steinbeck, John, eds. (1962). The Best of the Diners' Club magazine. New York: Regents American Pub. Corp.; distributed by Doubleday.
  • — (1966). The Diners' Club Drink Book. New York: Lancer Books.
  • — (1969). The New Diners Club Drink Book. Signet Books.
  • — (1970). The Card Castle. New York: Putnam. OCLC 94118.
  • — (1994). If You Don't Buy This Book, We'll Kill This Dog!. Barricade Books. ISBN 978-1569800027.
  • — (1995). The Credit Card Catastrophe: The 20th Century Phenomenon That Changed the World. Barricade Books. ISBN 978-1569800386.
  • — (2012). Fat, Drunk, and Stupid: The Making of Animal House. St. Martin's Press. ISBN 978-0312552268.

References

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  1. ^ a b c d e f Genzlinger, Neil (May 1, 2020). "Matty Simmons, a Force Behind 'Animal House,' Is Dead at 93". The New York Times. Retrieved May 1, 2020.
  2. ^ "SKETCHES FROM THE NATIONAL LAMPOON World Premiere to Play Hayworth Theatre, 2/7-3/17". BroadwayWorld.com. January 17, 2013. Retrieved May 1, 2020.
  3. ^ Durham, Tim (May 5, 2020). "Remembering Animal House Producer Matty Simmons: Saturday Evening Post writer Tim Durham remembers family friend Matty Simmons". PEOPLE. The Saturday Evening Post.
  4. ^ "Diners Club Review". CasinosBanking. Retrieved May 26, 2011.
  5. ^ Simmons, Matty (1995). The Credit Card Catastrophe: The 20th Century Phenomenon that Changed the World. Barricade Books. pp. 26, 29, 106.
  6. ^ a b c Calta, Louis (January 18, 1968). "New Magazine Aims to Help the Overweight; Weight Watchers, a Journal for Obese, on Newstands". The New York Times.
  7. ^ —; Simmons, Don (1955). On the House: Decorations by Fabrès. New York: Coward-McCann. OCLC 1079764000.
  8. ^ Prial, Frank J. (April 7, 1972). "7 Dynamite Sticks Bring Bomb Squad To Magazine Office". The New York Times.
  9. ^ Tsosie, Claire (February 13, 2017). "The Man Who Sold the World on Credit Cards". NerdWallet. Retrieved July 19, 2018.
  10. ^ "Show Business: The Lampoon Goes Hollywood". Time. August 14, 1978.
  11. ^ "New Graphic Fantasy Magazine". Locus. Vol. 10, no. 2 (no. 199). February 1977. p. 1.
  12. ^ Greenberger, Robert (January 1982). "Clearing the Clouds Away". Comics Scene. No. 1. Starlog Group. pp. 46–49, 64. Heavy Metal is on the upswing with both the movie's release and a refocused outlook — the magazine examined with editor Julie Simmons-Lynch.
  13. ^ Tapper, Jake (July 3, 2005). "National Lampoon Grows Up By Dumbing Down". The New York Times.
  14. ^ Krassner, Paul (November 6, 2015). "The Rise and Fall of the National Lampoon". CounterPunch.
  15. ^ a b Staff writer (March 17, 1989). "An Actor Acquires Control of National Lampoon Inc". The New York Times. sec.D, p.5.
  16. ^ Delugach, Al (March 17, 1989). "Film Producers Matheson and Grodnik Buy Control of National Lampoon Inc". Los Angeles Times. Archived from the original on February 1, 2022.
  17. ^ Simmons, Matty (May 10, 2012). "Fat, Drunk, and Stupid: The Inside Story Behind the Making of Animal House". PopMatters. Retrieved July 19, 2018.
  18. ^ A Futile and Stupid Gesture at IMDb
  19. ^ "Matty Simmons, co-founder of "National Lampoon" has passed away at 93". The Laugh Button. April 30, 2020. Retrieved May 1, 2020.
  20. ^ Dougherty, Philip H. (September 12, 1979). "Advertising". New York Times. sec. D, p.12.
  21. ^ "People". The New York Times. May 24, 1976. p. 58.
  22. ^ Dougherty, Philip H. (December 26, 1974). "Advertising". The New York Times.
  23. ^ "Gerald Taylor". Legacy.com. February 28, 2021 – via The New York Times.
  24. ^ Cail, Dave "Lostboy". "History (up to 2023)". Heavy Metal Magazine Fan Page. Retrieved February 28, 2024.
  25. ^ Cail, Dave "Lostboy". "- History - (up to 2023): National Lampoon". Heavy Metal Magazine Fan Page.
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